Tamp Coffee Co. was established in 2012 with its first location in the quaint Village Square in Burlington, Ontario, owned and operated by competitive barista Jimmy Zereneh. In no time, this independent specialty coffee bar has come to enjoy the company of many regulars as well as a constant stream of new faces. In response to this growing popularity, they opened a second location, boasting the same uncompromising quality and keeping hot the same insatiable passion for coffee. This is an intentionally small operation that enjoys the benefits of great attention to detail, as well as the ability to support the coffee community by working closely with micro-direct coffee traders and roasters locally and globally.
With a desire to create a brand that is scalable from one shop to more, we were approached to develop the complete brand identity system in a manner that represented a maturing brand within the city. The system needed to be more robust so as to accommodate for the expansion of their assets and locations.
2015
Brand identity
Rony Mikhael
Developing the logo design, we began to explore how the brand’s visual expression might take shape. By designing a logo that utilized the brand’s initials to form a monogram shaped like a coffee cup, we created a mark that was as distinctive as it was communicative. Subsequently building out the rest of the system, we definied everything from type and colours standards to packaging, from the menus to signage and interior design details. We defined an illustration style that maintained the visual language of the logo, applying them to decals, stickers, and apparel.
The rebrand received great feedback and both shops have seen a tremendous following and consistent buzz develop. We were also honoured to have been published and awarded the Community Award by Applied Arts Magazine to this identity system.
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