Databall was looking to launch as a new business innovation platform that provides mathematically calculated, statistically unbiased, insight-driven actions that help companies take advantage of the world’s data to impact their business goals positively. A solution like this comes up against some of the world's major business consultancies whose “solutions” have been historically lacklustre, and whose service fees have been inaccessible to many businesses.
2022
Brand strategy/platform
Brand identity design
Copywriting
Website design/build
Rony Mikhael
With such a powerful platform entering the ring, the company commissioned us to develop the brand’s strategic platform that would position them well amongst not only incumbents in the data-led tech scene but also among the largest global business consultancies. After a phase of discovery and strategy workshops, we defined the brand platform and embarked on designing an identity to bring it to life.
The logotype represents three conceptual notions all at once. The first is that the data is our north star, represented by the pink dot floating above the sky of the D. The second is a nod to the mathematical nature of our solution; we provide actions “to the power of” the data. The third speaks to the fact that we provide not just data, but actions; the results come from “doing”, the D and the dot representing the word “Do”.
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